Monitoring of anti-tobacco articles in print media

Theme: Public health, Media monitoring
Duration: September 2012 to August 2013
Project partners: Public Health Foundation of India (PHFI)

GRAAM is one of the implementing partners of the Public Health Foundation of India (PHFI) in implementing the STEPS project – Strengthening of Tobacco-control Efforts through innovative Partnerships and Strategies in Karnataka.

One component of project STEPS is producing a daily digest of newspaper reports on tobacco-related issues. GRAAM sources news articles published in Karnataka’s newspapers (of Kannada, English & Hindi languages), including those being published at district level and having circulation of more than 50,000. 15 newspapers (English – 6, Kannada – 8, Hindi – 1) are being monitored. Articles in the local language are translated into English before being sent to PHFI, along with the original clipping.

The summary is useful in gathering the evidence of the extent of the role of media in supporting tobacco-control efforts. This is the second successive year that GRAAM has undertaken this project. This year the project activities were carried out with external support lent by Ms. Meghana, Ms. Archana NT and Mr. Kishore Kumar BV.

The graph below gives a snapshot of the number of anti-tobacco articles collected on a monthly basis.

It is seen that there is a significant rise in antitobacco articles published in the month of June 2013. This is attributed to the proposed ban announced in May 2013 on the sale of gutka and other tobacco products imposed by different states in the country and the observance of May 31 as World No Tobacco Day.