Product Launch of Health EnRich

September 16, 2017 – was a special day for the GRAAM team as well for the marginalized tribal women community from a remote village of Janaganakote Hadi from HD Kote Taluk of Mysore district, one of the highly dense tribal belt of Karnataka. The GRAAM’s initiative to provide a sustainable livelihood for women in the tribal region has resulted into “Tasty and Easy-to-Make” products of Health EnRich – a social enterprise, developing nutritious ragi (finger- millet) products keeping its natural goodness intact.

District Commissioner of Mysore Sri Ranadeep.D (IAS), Sri Mandya Ramesh – a Brand Ambassador of Health EnRich Products (Renowned Film and Theater Actor, and Director), and Smt. Roopa Ayyar (Renowned Actor, Director and Dancer) launched nine different products of Health EnRich in a renowned shopping complex of Mysore. The product launch was followed by a musical night of renowned Music Composer and Singer – Vasu Dixit. His mesmerizing song “Ragi Tandira Bikshake Ragi Tandira…..” made the entire audience to sing along him. The launching has witnessed many other dignitaries from the city, like Sri Ramachandre Gowda (DIC Mysore), Sri Ravishankar (President of Rotary, West Mysore), and Sri Mohammad (Proprietor of Loyal World Stores). The District Commissioner and other dignitaries appreciated the launch and assured to extend their best possible support for the success of the products.

The women entrepreneurs of Health EnRich were delighted to witness such a positive response for their products from the audience. Dr. R. Balasubramaniam (Chairman of GRAAM) was proud to see the members of the community, for whom he is working for more than 30 years, are making their efforts to be economically sustainable through adding value to its locally grown product – Ragi.
Now, all the Health EnRich products are available at Loyal World Stores of Mysore and will be available shortly at e-commerce websites for online purchase. Anyone interested to buy/support the products of Health EnRich, can reach us @ 9513699158 for order.

Also refer to other articles/videos on Health EnRich:

  1. Health Enrich Project Perspectives: R Basavaraju, Executive Director GRAAM (
  2. Health enRich: The Entrepreneurs (
  3. Health Enrich Project Perspectives: Dr.R.Balasubramaniam, Chairman, GRAAM (