Corporate Social Responsibility or CSR

Partnering for efficient CSR

Corporate Social Responsibility (CSR) is the buzzword in most of the business roundtables today. The term which was hardly making to the agenda point of business meetings till last year is now a hot board room subject. Most people may attribute this to the section 135 of the new companies act.But, India has a strong history of corporate’s participation in the development of the nation since the independence movement and much early. Interestingly, the section 135 talks about CSR beyond philanthropy. Sustainable and community centric development activities are the focus.

But, the CSR fraternities are endeavoring to find answers for many questions like

  • What is community focused development activities ?
  • What is sustainable CSR ?
  • How to do a stakeholder consultation ?
  • What kind of internal structure suits our company ?
  • What would be best mode to implement CSR programs?
  • Whether it is good to have employee and stakeholder participation in CSR ?
  • How to monitor our CSR activities?

CSR Strategy – GRAAM Approach


As per a survey conducted by D&B on Corporate Social Responsibility (CSR) initiatives practiced by PSUs (public sector undertaking), around 28 percent of companies feel that identifying appropriate social projects and their beneficiaries is a key challenge while implementing Corporate Social Responsibility (CSR) programs. It suggests that CSR should be made an integral part of core strategic thinking and corporate value creation rather than just a tick the box’ activity. The same may be the challenge of your company too.Here, GRAAM can be the most appropriate partner for your organization in strategizing your Corporate Social Responsibility (CSR).

GRAAM follows a synergistic partnership model for development. GRAAM sincerely believes that the new Corporate Social Responsibility (CSR) act is a boon to the development sector not just by having resources from corporates but, it is an opportunity to exchange strengths like output efficiency. GRAAM has an immense experience of working with all the sectors independently as well as collaboratively. GRAAM’s ability to

understand corporate environment and expectations, rich grassroots level development hands on experience and its policy consultation work for the Government positions it uniquely with a developmental understanding both at the micro and the micro level. Adding to this, GRAAM’s multi-disciplinary research team brings in much enriched perspective to the Corporate Social Responsibility (CSR) strategy.

Joining together for community focused CSR

Multi-disciplinary team with deep insight into community development from diverse backgrounds, experiences and interests spanning public health, education, rural livelihoods, ICT, environmental justice, water management, child rights and welfare, gender, statistics, human development , economics and sociology. The research activities of GRAAM provide an hands on experience of problems faced by the community and thus, an ability to contemplate required developmental/policy action.

GRAAM has the unique expertise in understanding the needs of the community, developmental scenario at the grassroots and the CSR aspirations of companies. GRAAM blends them into a coherent and comprehensive Corporate Social Responsibility (CSR) strategy to make a true social impact.


We come with the true spirit of partnership for designing and implementing community focused developmental programs, which would be sustainable and complementing the endeavour of the Government and Civil Society Organizations. Our focus is the community at large, getting more opportunities and choices for attaining true human development.


  • Multi-disciplinary team with deep insights of community development.
  • Spirit of Partnership.
  • Strong community engagement.
  • Grassroots experience in implementing community Projects.
  • Strategic thinking and ability to translate plans in to action.
  • Our unique approach to CSR planning; understanding community issues from multi disciplinary perspectives.
  • Social Science Research – Project Planning – Monitoring & Evaluation Expertise.
  • Able Advisory Committee and team of Fellows from prestigious Institutions from around the world.
  • Brigade of field researchers trained in systematic data collection and community consultation

Some Prime Initiatives

  • CSR (Community Development) Strategy Document and Evaluation of CSR activities of Toyota Kirloskar Motors Ltd., Bangalore.
  • Review of CSR Policy for Canara Bank, a leading public sector bank in India and training of CSR Karnataka Team
  • Strategy Focus Document for Karnataka Rural Livelihood Mission (KSRLM), Govt. of Karnataka.
  • Performance Evaluation of National Rural Health Mission in Karnataka
  • Developing Human Development Reports
  • Program Evaluation and Research in different states of the country in the area of Health for World Health Organization, Government of India, and other International Organizations
  • Innovative Action research program to strengthen community monitoring mechanism in the health sector using ICT.
  • Handled numerous evaluation and research studies related to community based groups, SHGs, rural development, education, nutrition, livelihood, water and sanitation.

CSR’s ongoing projects:


a) Needs Assessment Study for Aditya Birla

b) CII Invites Mr. Basavaraju to join the Task force on Water

c) Samvarthana Project: An Interview with Shilpa, a mother of 8 month old boy (by Bennett Cook, Intern from Allegheny College, USA)

d) GRAAM, empaneled as Associate Member by 3ie (International Initiative for Impact Evaluation)

e) GRAAM Bi-annual CSR Survey